Pepsi and its branding is one of the most recognised brands in the world, and when a change is done, people debate about it for years. Like anything popular, people will jump to its defence or slam it for change. Personally, I thought the new Pepsi was a brave attempt at modernising the brand, but ultimately failed in its delivery, with a poor icon revamp and ill-advised typography.
It seems like others thought so, especially the Design Boutique team where they did their own version. In their own words:
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Recently when Pepsi updated their logo, as designers, we did not feel that it was much different than the previous one . Pepsi, throughout the years, have always did very small, and careful changes in their logo. We think it’s time for Pepsi to be brave and make a bolder redesign of their logo. This is our suggestion: We took the logo to a new level, taking it from 2D to 3D, just by playing with the shapes and the shadows (a very hot trend in design now).