More business activity moves to the web everyday. A growing number of freelancers, consultants and bloggers rely on website traffic to generate revenue. Internet speed can have a huge impact on Google search results and client engagement. Follow these tips to improve your website traffic results.
Google search rankings
Zoompf performed an interesting study on website speed and its impact on Google search results.
In 2010, Google stated that website speed would begin having an impact on search ranking. The company announced in 2013 that slow-moving mobile websites would be penalized in Google search rankings. These steps were taken because, in Google’s view, slow website speed affects the Internet user’s viewing experience.
Since Google has not specifically defined the correlation, Zoompf performed their own analysis of website speed and Google search rankings. They tested the correlation between search ranking and these two specific features:
- Page load time: This represents the time it takes for a web page document to be fully loaded, or for a page to be completely rendered. Once a page is fully loaded or rendered, the viewer can click on the page or enter data.
- Time-to-first-byte (TTFB): The term TTFB refers to the time it takes for the browser to receive the first byte of a response from the website server.
Page load time did not correlate with search ranking. However, Zoompf did find that there was a correlation between TTFB and the Google search ranking.
The impact on Internet users
Consider how quickly customers find your website- and how closely they look at your home page.
Searchbloom points out that 75% of Internet viewers never go past the first page they see when they perform a search. It’s critical that your web page loads quickly enough to keep the viewer’s attention. If not, they’ll simply go somewhere else.
If a slow web page connection lowers your Google search ranking, your web traffic may fall dramatically. It’s important to address both web page speed and search rankings.
Growing trend toward mobile devices
Internet traffic is quickly moving toward the use of mobile devices. Bluehost reports that 80% of Internet users own a smartphone. Many businesses are shifting their sales efforts to ecommerce. 20% of all ecommerce now takes place on mobile devices. Mobile devices need to be a part of any business strategy
Since a mobile device can be used anywhere, users may be more distracted. The viewer may have less patience with a slow moving web page on a mobile device. It’s important the web pages load quickly. If the user is looking for the phone number or address of a business while traveling, for example, they need the information quickly.
What they see on a mobile device is just as important as the web page speed. Search Engine Watch mentions that the web page needs to have text that is large enough to read easily. The buttons on the screen need to be far enough apart for easy use. These features can keep the viewer engaged.
Faster speeds for consumers and businesses
To address web page speed, many people are looking into fiber Internet availability. The fiber technology allows you to surf the web, play games and stream video faster than what other technology can offer. This technology has also become more affordable. You can use this tool for faster page loads and better Internet performance.
For your business, consult with your web hosting company. Ask them what you can do to ensure fast web page loading results. Consider adding your own web servers to support your Internet capabilities.
Featured image credit: ShutterStock