Pepsi and its branding is one of the most recognised brands in the world, and when a change is done, people debate about it for years. Like anything popular, people will jump to its defence or slam it for change. Personally, I thought the new Pepsi was a brave attempt at modernising the brand, but ultimately failed in its delivery, with a poor icon revamp and ill-advised typography.
It seems like others thought so, especially the Design Boutique team where they did their own version. In their own words:
Recently when Pepsi updated their logo, as designers, we did not feel that it was much different than the previous one. Pepsi, throughout the years, have always did very small, and careful changes in their logo. We think it’s time for Pepsi to be brave and make a bolder redesign of their logo. This is our suggestion: We took the logo to a new level, taking it from 2D to 3D, just by playing with the shapes and the shadows (a very hot trend in design now).