Le Tour de France Redesign
The Tour de France is one of the world’s biggest annual sporting events, equivalent to Wimbledon, The FA Cup Final and the Six Nations. Considered to be one of the toughest and most prestigious cycling races in the world, the Tour de France is the the single most watched cycle race in the world. In doing so, in this digital age, the Tour de France website is one of the most visited and used sports sites on the internet, with statistics, pictures, videos, interviews and more covering the event.
Although the current site is great for this purpose, Jon Baines took it upon himself to redesign the site to include a much more organised layout, and for me, a more visual punch when visiting the site. Featuring all the information you need for finding out about the race while it’s on, and also while it isn’t, Jon successfully captures the attention of the user and makes them want to delve deeper into the site.