Internet.org is a global partnership between technology leaders, nonprofits, local communities and experts who are working together to bring the Internet to the two thirds of the world’s population that doesn’t have it. In short, their role is to make the internet as accessible as possible to those who don’t already have it. Their website has recently been updated to reflect the new trends and styles across the internet, but there’s always room for improvement, as proven by Anand Chowdhary.
Participating in an event to redesign Internet.org’s homepage and logo, Anand had to keep the content the same, but the design was to be completely new, the website to be responsive and to use only local resources and no external libraries. Anand rose to this challenge admirably, and has designed a logo and website that not only suits the brand itself but also ones that can be fully imagined as existing in place of the current versions.
The logo is a timeless logo, simple yet sophisticated, and uses negative space to not only highlight the “dot” in the domain, but also the organisation. The website is a perfect example of being able to read the meaning of a site and being able to incorporate it fully with the meaning intact. Using a variety of people of all races and gender, it captures perfectly what the organisation is about.