How Second Screen Technology Changed Marketing

A decade ago, advertisers used television ads to market their products to viewers. The entire climate was different a decade ago because most viewers had only one television screen to monitor. Today, it is a whole new world as our attention is divided as two out of every five people watch TV while using a second device. When it comes to tweens and teens, the number of TV viewers with a second screen increases to 3.5 out of five.

People have a variety of options for a second screen choice. Many use their smartphone or tablet while others may use their desktop or laptop computer. A majority of viewers, 65 percent, are watching TV while using their second device to explore the web. Some of those people, 33 percent worth, are using their second screen to find out information about the show they are watching.

With the audience’s attention being split, advertisers have a very good opportunity to compete. Given the behavior of second screen users, advertisers have more options to market products and services to online browsers. Second screen users can use their iPad Air on a trustworthy 4G network to download apps that increase the experience of television shows or watch ads that appear on many different screen types.

With larger smart device screens, some viewers may ditch their TVs altogether and watch shows via their device. Because of the behavior of how second screen users opt to experience television, advertisers also need to change their methods of marketing to take advantage of this new data.

Read on to review the statistics about second screen users and how to adapt marketing to their behavior.

How Technology Changed Marketing