Social media offers the perfect platform to build your brand identity and reach your target audience. It is a powerful marketing tool where you can showcase your brand and engage with potential customers. Successful social media campaigns can help you build brand awareness, promote a product/service and also create a sense of community. You should first understand your target audience and their demographics to create relevant content which will be engaging and interesting to them. Here are some tips to build your social media identity and promote your brand.
- Choosing the Right Networks which support your Brand Image
There are multiple social media platforms available at present and you should know which platform is suitable for your brand and is used extensively by your target audience. According to the survey by WordStream, Facebook continues to be the most widely used social media platform, with 79% of American internet users. Instagram is the second popular platform with 32% of users followed by LinkedIn and Twitter at 29% and 24% respectively. Almost 80% of the users access social media through mobile devices. Female internet users are more likely to use Instagram with 38% usage compared to men users at 26%. Most of the Instagram users are in the age group of 18-29 years. You should understand such statistics and decide which social platform is suitable for your brand.
Facebook pages are the best tools to promote brand awareness for any product since it has a heterogeneous user base. If your brand is related to Fashion, Clothing, accessories or other products targeted at millennials, Instagram is the right platform for your brand as it’s used extensively by teenagers. For brands related to women’s clothing or jewellery, Pinterest is an ideal choice since it has more female users. LinkedIn is a preferred social medium for Technology and B2B companies since it has more than 450 million professionals.
- Maintain Consistency in Visual Branding
Based on a report by Statista, Tweets with images receive 18% more clicks than tweets without images. Also, articles with images receive 94% more views than plain-text content. Visuals play a vital role in social media branding. You should ensure to maintain consistency of your logos and profiles across various different social media platforms. If you have different logos and backgrounds for each of your social media profile, it will create a disconnect between your target audience. Use the same logos and images across all your social media profiles to remain consistent across various channels. Only then the audience will recognize your brand, no matter which social media platform they are using. Some popular brands like Coca-Cola follow this strategy by having a consistent profile across all platforms like Facebook, Instagram and Twitter. You should share interesting images and infographics in your social media posts which will engage your audience. Choose an appropriate colour palette for your social media page to reflect your brand emotions. Each colour conveys a special meaning and emotion which you should understand and follow accordingly. Video marketing is also a powerful technique and many brands have gained success in promoting their brand through creative videos shared on YouTube and other platforms.
- Design an Attractive Logo or Avatar for your Social Media profile
In order to effectively build your reputation in social media, you should have an attractive page which is visually engaging for your customers. You should come up an interesting logo design for your brand or some creative profile picture which you can use across all social media channels. Logos reflect the brand ideology and are considered as the face of any brand. Hence, you should design your logos carefully and use it consistently in your posts across all social media channels. There are many AI-based branding platforms which can help you design attractive logos at an affordable price compared to hiring human designers. Tailor Brands platform uses Machine learning algorithms and AI to create attractive logos and other marketing materials. Right from designing business cards to social media pages and presentations, they can get all the promotional materials designed for your brand.
- Share Valuable and Relevant Content for your Target Audience
In order to create a strong brand reputation in social media, you should share useful content which your target audience will prefer to read about. You should include images and videos in your content so that users will find it interesting. Don’t follow clickbait strategies which can spoil your company’s reputation. Choose certain topics which are relevant to your product or services. For instance the popular job site monster.com tweets articles about career advice, workplace culture and employee satisfaction. Similarly, you should find relevant topics for your brand. You should also follow up with your connections and respond to their queries promptly.
Content curation is also a proven method to help build your brand authority by posting relevant content on social media which are not self-promotional. You can find interesting blog posts, videos and articles which you feel are relevant to your target audience and share it with them through social media posts.
- Organize Social media Campaigns to promote your Brand
Paid social media campaigns are one of the effective techniques to gain visibility and generate leads for your business. You can organize online contests or promotional events through social media platforms to gain the attention of your target customers. You should provide some incentives or gifts to encourage more participation from your targeted users. One example of a successful social media campaign is “The Ice Bucket Challenge” by ALS association. It used a simple and hilarious challenge that started with famous celebrities pouring ice on their head. The challenge videos were shared on Facebook which went viral and the ALS association managed to raise more than $115 million of funds through the campaign to help people affected by the disease. You should also tag your influencers when sharing any content to your social media profiles so that you will get more viewers.
You should follow a proper strategy and constantly engage with your target audience order to gain their trust and improve your brand awareness in social media.