5 Things Every Business Website Needs

Starting a website is easy. That’s why hundreds of millions of them exist. Running a business via a website is much harder. You’ll need to design your pages to maximize earning potential. There are many ways to do that, and you’ll want to understand each one to place your company in the best position to succeed. Here are five things every business website needs.

About Us Page

5 Things Every Business Website Needs

Image via Flickr by ZERGE_VIOLATOR

When a potential customer visits your page, you enjoy a golden opportunity to persuade them to frequent your site. You want to breed loyalty, but you have only a brief time to do so. The clock is ticking. Think of the situation as if you were physically meeting someone. You would walk up to them and politely introduce yourself. Then, you would make small talk about who you are, attempting to find commonalities.

An About Us page is effectively the same thing in Internet form. You simply build a spot on your site that identifies who you are and what the purpose of your website is. When visitors read this information, they’ll have a better understanding of whether you’re worth their time. As such, it’s imperative that you present your organization in the best possible light.

Contact Information

You should think of your website as a functional business card for potential business partners. By putting yourself on the web, you’re trying to establish new relationships. People who read your site and believe that they may have tremendous partnership opportunities need to know how to reach you. How can they do that if your site lacks contact information? It seems self-evident, yet 60 percent of business websites lack a contact phone number on their main page.  

Obviously, you should post a current phone number and mailing address for your company, but that’s not enough. In the social media era, you’ll want to take the situation a step further. You’ll also need to add links to your social pages such as Instagram, Facebook, Pinterest, and Twitter. Millennials expect immediacy in their communication. Without a social media presence, you’ll miss out on many opportunities.

Mobile-Friendly Content

The soaring popularity of smart devices fundamentally changes the way you should structure your website. Approximately one out of every three people surfing the web primarily uses their smartphone to do so. If you don’t optimize your site to make it mobile-friendly, you are telling 34 percent of your customers that you’d rather they not visit your site. Even if that’s not your intention, they will take it that way.

So it’s imperative that you craft a site that loads quickly and is responsive. People using smartphones need information without delay, and they have bandwidth concerns. You need to eliminate the clutter on your mobile site, making it streamlined enough that most information displays instantly.

Verified Links

Every link on your website has to work. That’s an absolute. There are two situations where you’re most likely to have dead links. First, you’ll want to pay careful attention to your links right at the start. Before your web page goes live, verify that everything works. It’s easy to make a few hyperlink errors when you’re in beta. The other situation is when you’ve operated your site for an extended period. Presuming you keep your content fresh, your links will require monitoring due to page redesigns. In these instances, use a link checker to validate all your content.

Easy Payment Options

With your website ready for public consumption, you can start selling your products and services. There’s just one more important thing, you’ll have to implement a payment system on your site. The good news is that plenty of great options exist for convenient online financial transactions. You should choose a proven service such as Sage as your payment processor. The electronic payment system gives you and your customers the freedom of choice; you’re able to manage how you pay, how you receive payments and how you process payments. By accepting various forms of payment, you’re sure to keep your customers happy. You’ll also need to start tracking all your revenue and expenses. Fortunately, Sage offers the perfect accounting software for your company as well.

Running a business via a website requires planning and strategy. By following the suggestions above, you’ll position your company to succeed.